We crafted a strong POV that accurately represented the product, clearly communicated their unique selling point, and positioned them firmly in the luxury space. By highlighting Dana, and her unique background as a trained engineer, we were able to authentically weave in the thoughtful detail and expert craftsmanship that goes into each piece she meticulously engineers. To tell her story, we started at the beginning and defined the strategy that would become the north-star for all creative. From there, we redesigned her brand identity, custom built a new website and created all of the content to bring the new brand to life.