We started off by conducting market research to identify the largest areas of opportunity and then worked from an informed space to recreate the brand that housed this beloved product. We discovered that they needed a brand identity and story overhaul to clearly communicate the transformative, therapeutic, one-of-a-kind benefits that differentiate Warmies from other plush animals as well as a customer experience that felt as warm, healing and love-able as the product itself. So, we repositioned them—moving them away from being just another stuffed animal to a category all their own. Meet Warmies, the soothing, warmable Comfort Companions made for better bedtimes.