BILD
+Services
Brand Strategy
Identity Design
Creative Direction
Website Design
Apparel Graphics
+Brief
Create a brand to house one man’s vision of building a fashion brand that’s not only comfortable, cool and inclusive but also serves the greater social mission of bringing awareness to men’s mental health and wellness.
+Solution
We started by creating a unique brand concept: BILD: The pursuit of U. From there we created the brand voice, developed the product, designed the tags and packaging, built out the art direction, created the content as well as the site and everything in between. We served as a one-stop-shop from conception through to end execution, making this dream a reality. True to the founder’s vision we created a brand that was not only wearable, but carried a deeper, more meaningful, meaning.
A graphic system
When developing the graphics for the garments themselves, we wanted to stay true to our brand mission. So each graphic is cool and wearable but also infused with a subtle deeper meaning.
