Reyn Spooner
+Services
Brand Positioning
Creative Direction
Campaign Development
Brand Photography
Brand Story-telling
Social Media Strategy
Social Content Creation
+Brief
Redefine what the brand means for the modern world by shifting the narrative to lean into the rich heritage behind the iconic brand.
+Solution
A Hawaiian heritage brand, Reyn Spooner defined the Aloha shirt and lifestyle in the 1960s. We worked with the Reyn Spooner team to re-awaken the brand and get to the heart of what they're all about. Balancing a legacy of soulful craftsmanship with a Pacific flair for adventure, we tapped into the spirit of Hawaii to create brand and marketing materials that told their story through a deeper lens.
Website Refresh — We created a new site experience infused with story and soul.
Email Campaign Creation— We created story driven content to educate customers on the rich history and craftsmanship that sets Reyn Spooner apart from the competition.
Social Content— Updated social content to be authentically Hawaiian, and more engaging. We also provided a playbook for how to hero product as the work of art that it is.
