Goorin Bros.
+Services
Brand Positioning
Brand Strategy
The Farm Concept
Website Design
Website Development
Creative Direction
+Brief
Develop a graphic language and site experience that ties these two unlikely brands together under one umbrella. The first, a heritage hat brand (Goorin Bros.) with a traditional brick-and-mortar business. The second, an edgy trucker cap (The Farm) with an enthusiastic cult following.
+Solution
We created a modern, digital experience and two unique graphic language systems with select, strategic, overlapping elements to allow these very different brands to co-exist. We worked directly with Ben Goorin to help redefine how both brands live together, under a single URL, united by the castle icon. Both are customer-centric experiences that educate hat buyers, elevate the brand and make the hat-buying process easy and fun!
The Digital Experience—
A new, fully-custom, website designed and developed from the ground up.
The Farm Microsite—on Goorin.com
